AmberAlert.com, in conjunction with its partners, serves as the central resource for individuals and organizations who wish to receive alerts, view current and past alerts, and learn more about AMBER Alert and how to ensure the well-being of their children. Through its product, The Child ID Kit, AmberAlert.com hopes to bring preparation and peace of mind to parents and guardians in case they are faced with an emergency situation regarding a missing, lost or abducted child. AmberAlert.com also operates and owns The AMBER Web Portal, a Primary Abduction Alert and Notification System.